A website is your key marketing tool. Facebook and other social media applications. are great for informal, entertaining outreach, but they fall short when compared to the dual purpose of a well-designed website: to inform your audience about what you provide (with the important details readily at hand), while giving them a sense of who you are by the words and images you use.
My approach to marketing is content marketing, a strategy that focuses on the story behind and beyond the superlatives: In other words, what you offer or sell is part of the bigger picture of who you are. Your story, your expertise, your passion form the foundation of the marketing campaign.
Content rules, we know that. But it only soars if the words are on target and expertly crafted to stay on message. Whether I create the content for you, or work with you as an editor, be assured that the story we tell is yours.