Two Examples: Small Business Marketing, Corporate Communications
For This Successful Business, Marketing the Big Picture Begins with the Details
A long-time client, Midland Cabinet Company is a family-owned custom cabinetry and millwork business located in the heart of Silicon Valley. Marketing services for this high-end cabinet company range from developing the company's website to strategizing its outreach, whether through social media, electronic newsletters or traditional magazine advertising.
The Approach: Content Marketing
Quality products, integrity and the longevity of this family-owned and operated company are the cornerstones of our marketing campaign.
Our approach is through content marketing, a style of marketing that focuses on the story behind the superlatives. We don't just promote Midland, we use what it knows to inform and educate, which solidifies exactly what we're trying to impart: That this company has the experience and knowledge to produce fine custom cabinetry.
Continued success in a highly competitive market is our evidence that the campaign strategy is working.
Our Preference for Social Media Outreach? Houzz.com
While Facebook and e-newsletters delivered through Constant Contact are mainstays of our social media outreach, we are turning attention now to the home and garden community at Houzz.com. One reason: Houzz appeals to our primary demographic, the millennial homebuyers who work where the company is located, Silicon Valley.
The Secret to Being a Best Company? Communicate, Well and Often!
Genencor was a biotech company with a startup's energy. It knew that retaining employees was as important as recruiting them, so HR set out to rebrand the corporate culture by way of a long-term internal marketing strategy that I helped develop, launch, manage and produce for five years.
Genencor, now part of DuPont, was named the #1 Best Company to Work for in 2005. It credited the communications campaign for helping it win the coveted industry designation.
Examples of the communications materials produced for Genencor are available on request.