Websites & Content

World Wide Web Veteran

I have been involved in developing websites and creating web content since 1995, when I joined the small team that launched one of the first successful web magazines, Macworld Online. I have been working on websites ever since, for businesses, individuals and organizations, from content development and website strategy to website design, formatting and publishing. I specialize in WordPress sites.   

An Image-Filled Celebration of 'Herps' in the Sonoran Desert

Role: Site Development, Page Design, E-Commerce Solutions

I developed this site for the Tucson Herpetological Society from the ground up, from administering the nitty-gritty of web host transfers and domain name management to designing and formatting each of its 180-plus pages and setting up e-commerce solutions for membership, donations and shopping.

The goal of the new site was two-fold: to increase membership and educate the public about the fascinating and bountiful collection of reptiles and amphibians, collectively known as “herps,” living in the Sonoran Desert of Arizona and Northern Mexico.

For me the most natural way to accomplish both was to spotlight the creatures themselves. Happily, Tucson Herpetological Society members are also avid herp photographers!

Setting a Business Apart in a Competitive Market

Role: Project Manager, Content Creation

We launched this Silicon Valley-based company’s new website using a customized format that best showcases what the company produces — fine custom cabinetry.

As project manager, I developed the site’s look and feel and created the content and online marketing strategy in close collaboration with the client.

The client couldn’t be happier with the results. For good reason: It faithfully follows what is at the heart of the company’s culture — integrity.

And, in comparison to competitors’ websites, theirs is far and above the norm, thanks to the modern, open styling that brings their work into beautiful focus.

Arizona State Museum

Role: Content Development, Production

Arizona State Museum in Tucson is Arizona’s official archaeological museum and houses Native artifacts dating back centuries. As one of two members on the museum’s website redesign team, I worked with the new formatting to determine how best to present the museum to the world as both a cultural treasure and a museum open to the public.

Website for Best in Breed

Role: Website Design, Development and Production

The dog lovers with the Doberman Pinscher Club of Northern California called on my services to redesign their old and out-of-date website that now features a private, members-only blog and new content that better expresses the point of the club’s mission: to celebrate the breed and encourage new membership.

Ask Dr. Scapegoat!

Role: Marketing, Website Development, Content Creation

A distinguished academic, this client had an alter ego that needed its own website.

A man of many talents, the client wanted to promote his independently published series of “Revenge, Inc.” thrillers while also establishing a forum for discussing what is both at the root of revenge and his specialty as a noted psychiatrist: scapegoating.

The solution: two websites that played off each other yet remained true to their individual focus — one built to market his books and the other a website-blog combination called Dr. Scapegoat, which allowed the client to write about social evils, such as racism, sexism and bullying, and also to answer questions from readers and victims. The conversation, reports Dr. Scapegoat, remains steady, robust and gratifying from this healer’s perspective.

Jazz House Kids

Role: Project Content Manager

Founded by jazz singer Melissa Walker and Grammy-winning husband Christian McBride, Jazz House Kids brings music to underserved children in Montclair, New Jersey. As content project manager, I led staff through the redesign that used a vibrant WordPress format well-suited for the award-winning nonprofit.

Marin Financial Therapy

Website Design and Production, Content Development

Laurie Buntain is a former financial advisor who now counsels individuals and couples on how emotions and personal history impact our attitudes about money. Laurie called on me to redesign and build her website and create its content.