I have been involved in developing websites and creating web content since 1995, when I joined the small team that launched one of the first successful web magazines, Macworld Online. I have been working on websites ever since, for businesses, individuals and organizations, from content development and website strategy to the nitty-gritty of website design, formatting and publishing.
Setting a Business Apart in a Competitive Market
Role: Project Manager, Content Creation
We launched this Silicon Valley-based company's new website in 2015, calling on a customized format that best showcases what the company produces — fine custom cabinetry.
As project manager, I developed the site's look and feel and created the content and online marketing strategy in close collaboration with the client.
The client couldn't be happier with the results. For good reason: It faithfully follows what is at the heart of the company's culture — integrity.
And, in comparison to competitors' websites, theirs is far and above the norm, thanks to the modern, open styling that brings their work into beautiful focus.
Arizona State Museum
Role: Content Development, Production
Arizona State Museum in Tucson is Arizona's official archaeological museum and houses Native artifacts dating back centuries. As one of two members on the museum's website redesign team, I worked with the new formatting to determine how best to present the museum to the world as both a cultural treasure and a museum open to the public.
Website for Best in Breed
Role: Website Design and Production
Ask Dr. Scapegoat!
Role: Marketing, Website Development, Content Creation
A distinguished academic, this client had an alter ego that needed its own website.
A man of many talents, the client wanted to promote his independently published series of "Revenge, Inc." thrillers while also establishing a forum for discussing what is both at the root of revenge and his specialty as a noted psychiatrist: scapegoating.
The solution: two websites that played off each other yet remained true to their individual focus — one built to market his books and the other a website-blog combination called Dr. Scapegoat, which allowed the client to write about social evils, such as racism, sexism and bullying, and also to answer questions from readers and victims. The conversation, reports Dr. Scapegoat, remains steady, robust and gratifying from this healer's perspective.
Jazz House Kids
Role: Project Content Manager
Founded by jazz singer Melissa Walker and Grammy-winning husband Christian McBride, Jazz House Kids brings music to underserved children in Montclair, New Jersey. As content project manager, I led staff through the redesign that used a vibrant WordPress format well-suited for the award-winning nonprofit.
Marin Financial Therapy
Website Design and Production, Content Development
Laurie Buntain is a former financial advisor who now counsels individuals and couples on how emotions and personal history impact our attitudes about money. Laurie called on me to redesign and build her website and create its content.